The Most Exceptional Customer Experience I’ve Ever Known
- Cat Lawson

- Aug 14
- 3 min read
And why the incredible team at Slick City Action Park, Nottingham, deserve a heartfelt shout out.
As an Ambassador at Birmingham Business Buzz, I recently attended a regional team meeting. We were asked if we could think of a time where we had experienced great customer service. Nothing really sprang to mind in the moment.
However, a week later, I had the most exceptional customer experience I’ve ever known. It was so special, that I felt my network should know about it!
With it being the summer holidays, six of us - myself, my two sons, plus my friend and her two sons planned a day trip to Slick City Action Park, in Nottingham. Our youngest sons are the best of friends, and we were all looking forward to a day of fun and laughter.
Unfortunately, things didn’t quite go to plan.
From day out to disaster:
After a one and half hour journey, we arrived at our destination. However, my friend’s youngest son was not getting out of the car with the rest of us. He was staring straight ahead, not talking. He was, we quickly realised, experiencing an epileptic seizure.
Newly diagnosed, this was only the second time this had happened. Panic set in and we got him out of the car, laying him down on the ground in the shade. I then ran inside to see if there was a first aider available.
What I didn’t expect, were three of the management team to come running out, heading for the front door and to the emergency. 111 were immediately called, with an ambulance arriving within minutes.
VIP care in crisis:
After my friend and her son were taken to hospital, the team then focused their attention on the remaining four of us. To say we were shaken up is an understatement, and I, a natural crier couldn’t stop the tears flowing. They sat us down, and got us drinks and ice cream. We were offered everything at no charge.
From there on, they made sure we were taken care of for the rest of the day. They showed us the Action Park, guiding us round the slides and amusements.
It brought us out of our shock, so that we could relax somewhat.. It was definitely what we needed to take our minds off our friends at the hospital. The team made us feel welcomed and truly took care of us - and hugs were aplenty all day! Without them, we would have been stranded, dehydrated and out of pocket too.

A true example of customer care:
From start to finish therefore, we were fully attended to. And the key thing was, , not once were we made to feel like a burden.
As the only adult left in such a traumatic situation, I didn’t have the mental capacity to know what to do. I couldn’t make decisions or even think straight. So, for the emergency services to be called, us to be guided through the park, baggage taken care of, as well as the tickets, food and drink was remarkable. The coordination from the team took the absolute weight off my shoulders. As a business owner too, I can only strive to deliver such customer care to my clients.
The aftercare was also impeccable. We are rescheduling our day out, thankfully, as my friend’s boy is fully back on his feet, ready to recreate a new, fun day out at Slick City Action Park, Nottingham.
So, to Corey, Brooke, and the rest of the team, the hugest of thank yous and we look forward to seeing you again soon!
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